Clarity Codes - Brand Security

By Professional Hair Products Limited on AppTrack Ninja.

For over 25 years, our code has been simple: Safety First. As more consumers and suppliers shop online, counterfeits products are flooding the marketplace. The counterfeiting industry accounts for 3.3% of global trade according to the OECD. Many counterfeits look similar to the authentic-brand, but when applied, they can create serious health implications. Inevitably, these consequences have a severe negative impact on a brand’s reputation and, in turn, consumer trust. Since many consumers are unaware that the product they purchased is counterfeit, the customer will likely blame the authentic…

Categories: Productivity, Business

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