AdLab Zeno

By Mariam Kosyan on AppTrack Ninja.

Design ad concepts in AR

AdLab Zeno is an interactive AR simulation exploring how future advertising could become ethical, collaborative, and user-driven. Rather than relying on conventional advertising methods, this is new approach: users actively co-create the ideas behind future products and campaigns. Through an immersive guided journey, businesses and creators can experiment with: • Building AR ad concepts • Exploring audience emotions and reactions • Testing visuals, messages, and paths • Understanding how users might engage • Collecting feedback openly and voluntarily AdLab Zeno is not an ad delivery tool. It …

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