PRADAxPRADA

By Antonio Puig, S.A. on AppTrack Ninja.

Prada Parfums marks the launch of its La Femme Prada and L’Homme Prada fragrances with an interactive digital journey that transports users into a virtual reality world. Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – users themselves determine the path they wish to take toward a climactic reveal: the fragrances themselves. Users are immersed in a three-dimensional space from which multiple experiences can be activated. The ensuing succession of textures, scenes, sounds and intera…

Categories: Entertainment

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