Jack Daniel's AR Experience

By Brown-Forman on AppTrack Ninja.

"Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s Tennessee Whiskey bottle (from 50mL to 1.75L) to uncover the animations, voice overs, and all the stories that make the more than 150-year old brand so special, from the Cave Spring water to the distilling process, to name a few. The AR experience is divided into three unique parts, each designed with the look and feel of hand- crafted models and integrate real-time, environmental lighting and textures. The first experience transforms the front label of the bottle into a miniature version of the Jack …

Categories: Food & Drink

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