Retail Prospect Management

By Daimler Truck North America LLC on AppTrack Ninja.

Retail Prospect Management

Retail Prospect Management (RPM) is an information tool that provides dealers with visibility of potential customers, detailed information about those customers, dealer performance within their Area of Responsibility (AOR), and volume planning for current calendar year. Information comes in many forms: * Customer Initiated Leads (list of customers that have reached out to DTNA for additional information) * Prospecting (search functionality that allows dealers to filter and search for customers from multiple data sources). These sources include: * DMV registrations (or Polk data) * FleetSeek (…

Categories: Business

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