Lapse: Money Deadlines — ASO

By Andris Zimelis on AppTrack Ninja.

Nothing expires on your watch

Somewhere in your inbox right now there is money with a timer on it. A $300 flight credit from a canceled trip. A return window closing on shoes that never fit. An FSA balance that vanishes at the deadline. A store credit you meant to use. None of this is an accident. When a company gives you credit instead of cash, it is making a quiet bet: that you will forget before you redeem. Every year, that bet pays them billions. Lapse is the thing that doesn't forget. Add anything with a deadline on your money. Two taps for the common ones: flight credit, return window, FSA, gift card, store credit. …

Categories: Finance, Utilities

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